Isingxobo sePhepha

Indlela yokuyila isikhwama sephepha esithandwayo?

Umbono obonakalayo owenziwe ngokupakisha okulungileyo unokuhlala uvuselela ingcamango enhle yabathengi. Kwangaxeshanye, inokuqhubeka yenze nzulu umfanekiso wophawu lwemveliso ekuthengeni abantu kwaye isetyenziswe ngokuphindaphindiweyo. Ke ngoko, kumashishini, ukunikela ingqalelo kuyilo lokupakishwa kweempahla lutyalo-mali kumfanekiso olungileyo weempahla.

Umfanekiso obonakalayo webhrendi olungileyo umiliselwe ziimpawu zorhwebo ezahlukileyo, amagama eemveliso kunye nezilogeni zentengiso kuyilo lwentengiso. Ukugcina ubunye obubonakalayo bezi zinto kwi-package kunceda ukuseka umfanekiso wenkampani kunye nokubumba ubuntu obukhethekileyo bophawu. Iigraphics kunye nemifanekiso yemveliso ekhethiweyo yokupakisha kufuneka ihlawule ngokukodwa ukulungelelanisa umxholo kunye nefom yesibheno sophawu. Abaqulunqi banokuyila imizobo ngokwendawo yemveliso ukubonisa umxholo, kwaye baveze ngokupheleleyo umxholo kunye nohlobo lwemveliso kuyilo. Ngokomzekelo, ukubonakala kwemveliso kunokufotwa ngokuthe ngqo njengomfanekiso oyintloko kwipakethe ukufezekisa ukufana kwephakheji kunye nemveliso, ukudala impembelelo ehambelanayo ngaphakathi nangaphandle.

Iingcamango eziyimfuneko zoyilo lokupakisha ziyakwazi ukwahlula ngokulula imveliso kwi-brand. Ayigcini nje ngokudala imizobo kunye nemifanekiso, kodwa ikwanyusa ingqalelo yabathengi kwimveliso. Akubalulekanga kuphela kwimveliso ngokwayo, kodwa kunye ne-brand yonke, kuba iphinda ibonise ngokungangqalanga umfanekiso wokupakisha we-brand. Makhe sithethe ngemigaqo embalwa ebalulekileyo yokupakisha ngokwezifiso.

(1)Qonda Abathengi'Kufuneka

Kubalulekile ukuqonda iimfuno zabathengi. Umthengi nguye owenza isigqibo. Ngaphambi kokuyila, kuyimfuneko ukwenza uhlalutyo olwaneleyo lwabaphulaphuli abajoliswe kuyo umthengi. Oku akuyi kunceda imbono yenkampani yakho ngabathengi kuphela, kodwa kuya kwenza kube lula kubathengi ukuba bawuqonde umyalezo owudlulisayo uyilo lokupakisha.

(2)Ukusebenza

Ukupakishwa kwesikhwama esihle sephepha, ukusebenza kubaluleke kakhulu, kubone njengethuba lokucinga ngento abanye abangenakuyicinga, vumela abathengi bazive ukuba ucinga ngabo. Ukudala ngakumbi isikhwama sephepha, ngakumbi siya kuphuma kwiontanga. Khumbula ukuba yintoni na imveliso yakho, asiyiyo yonke imveliso efuna uyilo olulodwa. Ukuba uyila ibhokisi yobucwebe, khumbula ukuba abantwana kunye nabantu abadala banokubamba. Ukuba unokucinga ngebhokisi ehlangabezana nazo zonke ezi migaqo, yenze! Amaxande (oxande) sele esaziwa ixesha elide. Akusoloko kufuneka ucinge ngesakhiwo sebhokisi.

(3)Isimbo soYilo

Enye yezona ndlela zishushu kwiminyaka embalwa edlulileyo kwaye ngoku yiminimalism. Kukho isizathu soku. Kwihlabathi lanamhlanje eliya lintsonkotha ngakumbi, kulula ukulunandipha. Ke, ukuhenda abathengi ukuba basebenzise imveliso, babonise ukuba ilula kangakanani ngoyilo olulula lokupakisha. Ukuba uzakuthatha indlela elula, gcina yonke into ilula, inezinto ezimbalwa zegraphic, ezicuthayo imizobo, kunye nemibala ehlanganisayo ukwenza imveliso ibukeke yenziwe ngakumbi. Kukho imibala embalwa, akukho iipateni, kunye nombhalo omncinci kakhulu. Nangona uyilo lulula, lusenza ukuba abathengi baqonde ngokucacileyo ulwazi kunye nolwazi lwemveliso. Ezi zezinye zezinto zoyilo ekufuneka ziqwalaselwe.

(4) Ukuma kweBrand

Nokuba ipakishelwe imveliso enye okanye iimveliso ezininzi, kubalulekile ukwazisa abathengi ukuba ivela phi imveliso. Ukupakishwa kwengxowa yephepha yenye yeendlela zokukhuthaza uphawu lwenkampani yakho. Iividiyo eziphambili ze-portal, izinto zoyilo lwewebhu kunye neengcinga ezahlukeneyo zeqonga zigxininisa nje ukupakishwa kwemveliso yazo. Yintoni eyenza olu phawu lohluke? Indlela yokuphuma kwiimveliso ezininzi ezifanayo? Ngapha koko, ngaphandle kwezi mveliso, inkampani isenokungabikho kwaphela!

(5) Ukhuseleko lokuPakisha

Injongo ephambili yokupakishwa kwemveliso kukukhusela iimpahla, kunye noyilo lokupakisha kufuneka luthathele ingqalelo ukhuseleko, kubandakanywa ukhuseleko lokupakisha ngokwalo kunye nokhuseleko lwezinto ezipakishweyo. Uyilo lokupakisha kufuneka lukhethe izinto zokupakisha ezifanelekileyo ngokweempawu zentengiso, kwaye zithathele ingqalelo yonke imiba efana nokupakishwa, ukugcinwa, ukuthuthwa kunye nokusetyenziswa ukuqinisekisa ububhanxa.

(6) OkusingqongileyoFngokukhawuleza

Ukhuseleko lokusingqongileyo lufezekiswa kumanqanaba amabini. Enye ayikuko ukupakisha ngokugqithisileyo kunye nokuchitha izibonelelo, kwaye enye kukunikela ingqalelo kwinzululwazi ekusetyenzisweni kwezinto, kunye nokuqwalasela ngokubanzi imiba ethile ehambelana nokusetyenziswa kweengxowa zephepha, njengokuba kukho imiphumo emibi kwimpilo yabantu, kunye nokuba ngaba unyango lwezixhobo zokupakisha zinokuphinda zisetyenziswe kwaye zisetyenziswe kwakhonaukuphumelelaukupakishwa "Green"..

Uyilo lwesikhwama sephepha kufuneka lube lula kwaye luhle. Kwinkqubo yoshicilelo lweiphephaibhegi, uphawu okanye igama lenkampani lidla ngokuba bubuso obuphambili, okanye ifilosofi yoshishino yenkampani yongezwa. Musa ukuba nzima kakhulu xa uyila inkangeleko, isetyenziswa ikakhulu ukwenza nzulu imbonakalo yabathengi kwinkampani. Ukuba kunzima kakhulu, kuya kuba nemvakalelo yokuvakalisa umkhosi ukuba ubambe inkosi, ukuze abathengi bangakwazi ukuqonda intsingiselo yeiphephaibhegi.

Isingxobo sephepha Material

Kubomi bemihla ngemihla, iingxowa zephepha zikho yonke indawo, ezinkulu kunye ezincinci, zazo zonke iintlobo. Jonga isikhwama sephepha esandleni sakho kwaye uzibuze ukuba yintoni impahla. iphepha nje? Ukongeza kwiphepha, kukho iplastiki, inayiloni, njl., kodwa kukho iindidi ezininzi zephepha lodwa. Zingaphi iintlobo zempahla yengxowa yephepha eqhelekileyo?

(1) Iphepha eliNgqunyiweyoIphephaIbhegi

Ukukhetha iphepha eligqunyiweyo ukwenza iibhegi eziphathwayo kuphawulwa ngokukhawuleza okuphakathi, umphezulu wephepha ogudileyo, ubumhlophe obuphezulu, ukuguda okuphezulu, ukucwebezela okuhle, kwaye kwenza ukuba imizobo eprintiweyo kunye nemifanekiso ibe nombono omacala amathathu. Ngenxa yokuba iphepha eligqunyiweyo linobumhlophe obuphezulu kunye neglosi, kwaye linokuprintwa okugqwesileyo, umcwangcisi unokukhetha imifanekiso eyahlukeneyo kunye neebhloko zemibala ngesibindi, kwaye umphumo wentengiso ugqwesileyo. Emva kokuba iphepha eligqunyiweyo ligqunywe ngokukhazimlalaminationokanye matte lamination, ayinayo kuphela imisebenzi yobungqina bomswakama kunye nokuqina, kodwa ibonakala ihle kakhulu. Iphepha elidityanisiweyo lelinye lawona adumileyoiphephaizixhobo zokuvelisa ingxowa. Ubukhulu obusetyenziswa ngokuqhelekileyo yi-128g-300g. Umphumo wokuprinta wephepha elidibeneyo lifana nekhadibhodi emhlophekunye tumbala ugcwele kwaye uqaqambile. Xa kuthelekiswa nekhadibhodi emhlophe, ukuqina akulunganga njengekhadibhodi emhlophe.

(2)Ibhegi yePhepha elimdaka

Iingxowa zephepha le-Kraft nazo zibizwa ngokuba yi-natural kraft paper. Inamandla amakhulu, ukuqina okuphezulu, ngokuqhelekileyo i-brownish yellow, amandla aphezulu okukrazula, ukuphuka kunye namandla ashukumisayo, kwaye isetyenziswa ngokubanzi kwiingxowa zokuthenga, iimvulophu, njl njl. Ukongeza kwiphepha elimhlophe le-kraft, umbala ongasemva wephepha le-kraft jikelele limnyama. , ngoko ke ifaneleke ngakumbi ushicilelo lokubhaliweyo okumnyama kunye nemigca, kwaye ezinye iibhloko zombala owahlukileyo zingayilwa. Iingxowa zephepha le-Kraft azigqunywanga kwaye zezona ngxowa zephepha zexabiso eliphantsi. Ubukhulu obusetyenziswa ngokuqhelekileyo yi-120 grams -300 grams yephepha le-kraft yendalo. Iphepha le-Kraft lifanelekile ngokubanzi ukuprinta umbala omnye okanye imibala emibini kunye nemibhalo yesandla engantsonkothanga. Xa kuthelekiswa nephepha lekhadi elimhlophe, iphepha elimhlophe le-kraft kunye nephepha eliboshwe, ixabiso lephepha le-kraft eliphuzi lelona liphantsi.

(3)Ibhegi yePhepha leKhadi eliMhlophe

A iphephaibhegi eyenziwe ngekhadi elimhlopheiphephayeyona nto ibalaseleyoisipho sephephaibhegi. Ikhadi elimhlopheiphephaiqinile kwaye ingqindilili, inokuqina okuphezulu, ukuchasana nokugqabhuka kunye nokuguda, kwaye umphezulu wephepha usicaba. Ubukhulu obusetyenziswa ngokuqhelekileyo yi-210-300 grams yekhadi elimhlopheiphepha, kwaye eyona isetyenziswayo yi-230 ikhadi elimhlopheiphepha. Ibhegi yephepha eprintwe kwikhadi elimhlopheiphephaigcwele umbala kwaye ukuthungwa kwephepha kukwalungile kakhulu, olona khetho lwakho lokuqala lokwenza ngokwezifiso. Abacwangcisi basebenzisa le ntoukuthenga iphephaibhegi yeempahla eziphezulu okanye izinto ezithengiswayo. Ikhadi elimhlopheiphephaiibhegi lolona hlobo lubiza kakhuluiphephaiingxowa.

(4)Isingxobo sePhepha esiKhethekileyo

Ukongeza kwizinto zephepha ezingentla, kukho nephephaizinto ezisetyenziselwa ukwenza ibhegi yephepha,ebizwa ngokuba liphepha elikhethekileyo.Iphepha elikhethekileyo linombala kunye nepateni xa ligqityiwe. Akukho mfuneko yombala wokushicilela.

Izinto eziluncedo kunye nezingeloncedo zePhepha eliKhethekileyo kunye nePhepha eliNgqunyiweyo

Njengoko kukhankanyiwe ngasentla, iphepha elifihliweyo kunye nephepha elikhethekileyo lisetyenziswa kakhulu ukwenza iingxowa zokuthenga iphepha. Apha sixoxa ngomahluko phakathi kwazo xa zisetyenziselwa ukwenza isingxobo sephepha, kunye nenzuzo kunye nelahleko yazo.

(1) IPhepha eliNcinciweyo elisetyenziswa ngokuqhelekileyoIzinto eziphathekayo

1.1ngokwemiqathango yexesha kunye neendleko, ezi zixhobo zephepha zinenzuzo yokungabikho kwemali kwimarike kunye neteknoloji yenkqubo efanayo, oku kuthetha ukuba zingathengwa nanini na.

1.2Ngokubhekiselele kwimbonakalo, kuba iibhegi ezininzi zephepha kwimarike sele zenziwe ngezi zinto, bubuhle obudiniweyo kubathengi. Nokuba umsebenzi wezandla ubalasele, awukayila kwaye unomtsalane.

1.3Ngokumalunga nokusebenza kweendleko, iindleko zeengxowa zephepha aziyi kuba phezulu kakhulu ngokusebenzisa ezi zinto eziqhelekileyo zephepha. Ngaphantsi kwenkqubo efanayo, la maphepha aqhelekileyo angagcina ngaphezu kwe-40% yeendleko zempahla.

(2) Iphepha Elikhethekileyo Elingasetyenziswa Kancinci

2.1 Ngokwexesha kunye neendleko, nokuba yintoni naubugcisakukuba, izinto zephepha elikhethekileyo ngokwalo azikho kujikelezo. Ukuba ufuna ukwenza ibhetshi yephepha elikhethekileyo, kuyakuthatha kancinci kangangeentsuku ezi-5, okanye ngaphezulu kweveki, ixesha elide kunokusebenzisa izinto eziqhelekileyo zephepha.

2.2 Ngokubhekiselele kwimbonakalo, ngenxa yeenkqubo ezithile ezikhethekileyo zokulungiswa kwangaphambili kwephepha elikhethekileyo, okanye ezinye izinto zokuhombisa ngamehlo amabini, isikhwama sephepha sonke siya kubonakala sihluke kwimpembelelo ebonakalayo, njengephepha leperile, elinombane okhanyayo, iphepha elichukumisayo njengenkwenkwezi. . Inokuthintela okwahlukileyo kwaye inokuphucula ibakala lophawu.

2.3 Ngokombono wokuphumelela kweendleko, xa kuthelekiswa neendleko zempahla yephepha eliqhelekileyo, iphepha elikhethekileyo linokuthiwa alinanzuzo, ngoko lidla ngokuba yi-30% ebiza kakhulu kunezinye.eqhelekileyoizinto zephepha ngexesha elifanayo, kuba linenkqubo yokunyanga kwangaphambili.

Ukusuka ngasentlae uthelekiso, ndiyakholelwa ukuba wonke umntu unokubona ukuba ungxamile, kungcono ukuba umzi-mveliso wengxowa yephepha ukhethe izinto eziqhelekileyo ezisasazwa kwiimarike. Ukuba icwangcisiwe kwaye iyalelwa kwiinyanga ezi-1-2 ngaphambili, unokukhetha ukutsala iphepha elikhethekileyo lokutsala amehlo, njengokumangalisa kubathengi, kunokusebenza ngakumbi..

Iingxowa zamaPhepha zihlala zisetyenziselwa ntoni?

Ukusetyenziswa kweengxowa zesipho kwishishini lokupakisha kuninzi kakhulu kwaye kubalulekile, kuba ngoku izipho eziphambili zifuna ukupakishwa kwangaphandle. Kwaye ezilula, ezigqwesileyo kwaye ezintle iingxowa zephepha zesipho ziye zaba yindlela yangoku yefashoni. Izipho ezahlukeneyo zineepakethe ezahlukeneyo. Iingxowa zephepha zisizisele uncedo oluninzi ebomini bethu. Akunjalo nje kuphela ukuba banobuhlobo bokusingqongileyo kwaye banokuphinda basetyenziswe, kodwa ixabiso labo lokusetyenziswa likude nokusonga iingxowa zeplastiki esasizisebenzisa ngaphambili. Kwaye izikhwama zephepha ziyancipha kwaye zikhuselekile ngexesha elifanayo. Isetyenziswa ngokubanzi kumashishini ahlukeneyo.

Iibhegi yephephaingayiisetyenziswe kwizipho zeeholide kunye nezipho zoshishinonjengengxowa yesipho sephepha, kwayeinokubonakalisa isimilo sonxibelelwano phakathi kwabantu. Ukususela kumaxesha amandulo kwilizwe lethu, kuye kwadluliselwa kunye namasiko. Kukho iinkalo ezininzi zokuziphatha, kuquka i-etiquette yetafile, i-reception etiquette, i-etiquette yentlalontle, i-etiquette yosapho, njl. Kodwa xa usebenzisana nabantu, ukunika izipho omnye komnye akufuneki kuphela kwi-etiquette yentlalontle, kodwa kunye nokunxibelelana ngokweemvakalelo phakathi kwabantu. Izipho azinakwandisa kuphela ukunxibelelana kweemvakalelo phakathi kwabantu, kodwa zisebenza njengebhulorho yoqhagamshelwano.

Iingxowa zephepha nazo zingasetyenziselwa ukupakisha isipho somtshato. Iingxowa zamaphepha esipho zinokuphucula ngakumbi umoya wolonwabo lwemitshato. Ngoku ngakumbi nangakumbi abaququzeleli bemitshato baye balungisa izitayile ezahlukeneyo zeengxowa zamaphepha ezipho zomthendeleko. Ezi ngxowa zephepha zesipho zisetyenziselwa ukupakisha i-candy yomtshato kunye neziqhamo ezonwabileyo kwiindwendwe eziza kwisidlo. Olu hlobo lwephephaisiphoibhegi emtshatweni inokunyusa umoya odlamkileyo womtshato kunye nencasa kunye nesimo somququzeleli. Yindlela yokupakisha ethandwa kakhulu.

Iingxowa zephepha nazo zingasetyenziselwa ukupakisha izinto zokuthambisa. Iingxowa zephepha zesipho zinokubonisa ngcono izithambiso ezihloniphekileyo kunye neziphezulu. Sibona izithambiso zazo zonke iimpawu kunye neziphumo ezivenkileni. Yiyiphi intombazana engabuthandiyo ubuhle? Ukuba ezi zithambiso zipakishwe kwibhegi yephepha elihle lesipho, ayinakomeleza kuphela igama legama lezithambiso, kodwa ikwaphucula ibakala lezithambiso kwaye yenze inzuzo enkulu kubathengisi.

Ngaphandle koko, iibhegi zephepha zisetyenziswa kakhulu kwivenkile enkulu, kwivenkile yekofu, njl.

I-advanteji yeengxowa zePhepha

Ukujonga kwimarike yangoku, kunye nomgaqo-nkqubo wokukhusela indalo, imarike yeengxowa zephepha ivuliwe ngokupheleleyo, kwaye ukusetyenziswa kweengxowa zephepha kuye kwanda kakhulu. Ziziphi iingenelo enazo ngaphezu kweengxowa zeplastiki? Namhlanje, umzi-mveliso we-Huaxin wengxowa yephepha uya kukuthatha ukuba wazi izibonelelo zeengxowa zephepha.

(1)EuqoqoshoUphawu

Abathengi abaninzi banokuba nokungaqondi okunjalog ukubaisikhwama sephepha sibonakala side kwaye sikhulu, kwaye ixabiso ngokuqinisekileyo libiza ngaphezu kweplastiki, ngoko bayathandabuza ukuyisebenzisa. Enyanisweni, iingxowa zephepha zinoqoqosho kwaye zingabizi kuneeplastiki. Ngoba? Ngenxa yokuba iingxowa zeplastiki zingasetyenziswa kube kanye kuphela, kwaye inani lokusetyenziswa lilinganiselwe kakhulu, ngelixa iingxowa zephepha zingasetyenziswa amaxesha amaninzi, kwaye izikhwama zephepha kulula ukuprinta iipateni.kwayeimbonakalo yombala icace ngakumbi. Ngale ndlela, isikhwama sephepha sinoqoqosho ngakumbi, kwaye ukupapashwa kwayo kunye nempembelelo yokukhuthaza kubonakala ngakumbi.

(2)Fukungaphatheki kakuhleUphawu

Wonke umntu uyazi ukuba ingxowa yokuthenga yeplastiki yesiqhelo kulula ukuyiqhekeza, kwaye ukuba ufuna ukuyenza yomelele, ngokuqinisekileyo iya kwandisa iindleko zayo zokuvelisa. Iingxowa zephepha zisisombululo esihle kule ngxaki. Ngenxa yokuqina, ukumelana nokunxiba, kunye nokuqina, iingxowa zephepha ezikumgangatho ophezulu azihlali nje ixesha elide, kodwa zikwazi ukumelana namanzi, ziziva zilungile, kwaye zinenkangeleko entle. Nangona ixabiso libiza kakhulu kuneengxowa zeplastiki zemveli, ixabiso layo lomsebenzi lingaphezulu kakhulu kuneengxowa zeplastiki.

(3)Aidvertising Uphawu

Luphawu oluphambili lweengxowa zokuthenga ngephepha ukuba nendima yokuthengisa. Umbala wokuprinta wesikhwama sephepha esiphathwayo ukhanya ngakumbi, umxholo owuvakalisayo ucacile, kwaye uqinile kwaye uqinile. Yinto nje "ibhegi equkuqelayo yentengiso". Impembelelo yokwazisa yenkampani inkulu kakhulu kuneengxowa zeplastiki zemveli.

(4)Uphawu olunobuhlobo nokusingqongileyo

Isikhwama sephepha sinobunzima obuphezulu, ukuchasana nokugqoka kunye nokuqina, kunye nokusingqongileyo, okungayi kubangela umonakalo kwindalo, ukunciphisa kakhulu uxinzelelo ekuguqulweni kwenkunkuma yomntu yasekhaya. Ukuqonda kwabantu banamhlanje malunga nokukhuselwa kwendalo kuya kuqina kwaye kunamandla, kwaye ukusetyenziswa kweengxowa zephepha kuyanda kuphela, okukukhetha okulungileyo kubantu abathengayo.

Ngaba kuyimfuneko ukwenza ngokwezifiso isikhwama sephepha?

Xa kuziwa kwiingxowa zephepha, asiqhelekanga, luhlobo lokupakisha olusetyenziswa ngokuqhelekileyo kubomi bethu bemihla ngemihla. Kodwa xa kufikwa kwiingxowa zephepha ezenziwe ngokwezifiso, wonke umntu uya kubuza ngokuqinisekileyo, kutheni iingxowa zephepha kufuneka zenziwe ngokwezifiso? Ngaba iingxowa zephepha ezenziwe ngobuninzi zingasetyenziswa? Uthini umahluko phakathi kweengxowa zephepha ezenziwe ngokwezifiso kunye neengxowa zephepha eziqhelekileyo? Apha siza kuxubusha ngokufutshane lo mbandela.

Ukuthengisa uphawu akuzange kube yinto elula. Kukho amalungiselelo amaninzi eentengiso zemveliso, ukungcamla, amava, impendulo yomthengi, umboniso, njl njl. Inqaku ngalinye kufuneka lenziwe kakuhle ukuqinisekisa ukuba iimveliso zakho zisezintliziyweni zabathengi. Njengenye yeendlela ezibalulekileyo zokubonisa ukupakishwa kwemveliso, iingxowa zephepha zidlala indima ebaluleke kakhulu kuyo yonke inkqubo yokuthengisa. Nangona kunjalo, isingxobo sephepha esithandwayo asikwazi ukukhupha iimpawu zemveliso kunye nokugqwesa kophawu, ngoko ke umthengisi uya kuqwalasela ukwenza ibhegi yokupakisha yephepha eyodwa kwimveliso, kwaye asebenzise le phakheji ekhethekileyo ukuseka umahluko phakathi kwemveliso kunye nemveliso. ezinye iimveliso, ukwenzela ukutsala abathengi. Emva kwayo yonke loo nto, utshintsho lweemarike luyimizuzu ngomzuzu. Nokuba ziintengiso zeTV zangaphambili okanye unyuso lwangoku olungekho kwi-intanethi, umxholo omnye awunakwahlulwa, kwaye oko kukwandisa intengiso. Ukwenziwa ngokwezifiso kweengxowa zephepha kunokusombulula le ngxaki kumlinganiselo omkhulu, ukuze abathengi bazikhumbule xa sele besetyenziswe.

Ukwenziwa ngokwezifiso kweengxowa zephepha kunokuphucula imvakalelo yamava omthengi. Iingxowa zephepha ezenziwe ngokwezifiso zinokuneliseka zombini ukusuka kubukhulu bemveliso okanye kwiimfuno zengqondo zabathengi. Nangona kunjalo, ubukhulu kunye noyilo lweengxowa zephepha zoluntu ziyafana, ezingenako ukuhlangabezana nabathengi'isidingo. Iingxowa zokuthenga iphepha ezenziwe ngokwezifiso zinokuqhutywa ngokwemeko ethile, enokusombulula kakuhle ingxaki yeemfuno zabathengi, kwaye abathengi baya kuthenga kwakhona iimveliso ngenxa yokuba uyilo lobungakanani, isitayela, njl njl. yeengxowa zephepha zihambelana neemfuno zabo.

Ukwenziwa ngokwezifiso kweengxowa zephepha kunokudlala umphumo wokukhangisa, ngoko ke, kuyimfuneko ukuseka uphawu lwenkampani ngexesha lokushicilela kunye nokungena kwindima yokuthengwa kwabathengi. Xa uyila isikhwama sephepha, nikela ingqalelo kwisitayela esifanayo nemveliso. Isitayela esilungiselelweyo sesikhwama sephepha sinokuhlukaniswa kwezinye iidizayini zesikhwama sephepha. Ingqalelo kufuneka ihlawulwe kwinkangeleko yeendlela zenoveli, kuba kule mihla abantu banomdla wokwazi malunga nezinto zenoveli, ukusebenzisa umdla wabathengi ukubakhuthaza ukuba bayixabise imveliso, ukuze baqinise imbonakalo yemveliso, kwaye emva koko bamkhuthaze ukuba athenge. imveliso. Ukuba isikhwama sephepha esakhiweyo sithandwa, asiyi kutsala ingqalelo yabathengi, ngoko ayiyi kufezekisa injongo yokukhuthaza ukuthengisa. Izinto ezenziwe ngokwezifiso zesikhwama sephepha kufuneka kwakhona zibe luhlaza kunye nokusingqongileyo, ukwenzela ukuba ugweme ukuchitha izibonelelo.