umboniso wamaTshayina owenziwe ngokwezifiso-JZ617

Abavelisi bomboniso wobucwebe: Ukuqhekezwa kweKhowudi yokuBonisa ubucwebe

(1)Ngubani

(2)Thetha ntoni

(3)Kweliphi ijelo

(4)Kubani

(5)Ngawuphi umphumo

Ukuba ufuna ukukhangela isisombululo esifanelekileyo sokubonisa ubucwebe kwivenkile yakho, okanye usabhideke malunga nendlela yokukhetha umenzi wemiboniso yobucwebe obuchwephesha ukusuka kubathengisi abaninzi bevenkile yokubonisa izacholo, kufuneka nje ufumane amanqaku ukuba yonke imiboniso yobucwebe luhlobo lonxibelelwano.
Njengomthengisi obonisa ubucwebe bobucwebe, i-Huaxi ikhethekileyo ekuveliseni nasekuthengiseni izinto zokubonisa ubucwebe ngobuninzi obubandakanya ubucwebe obubonisa iibhasi ezithengiswayo, ubucwebe obubonisa ukulungiswa kwehoseyili, iitreyi zokubonisa izacholo ezithengiswayo, iirakhi zokubonisa ubucwebe, imiboniso imele ihoseyile yezacholo, ect.
Ngamava ama-20+ eminyaka, sinokuqonda okungcono kundoqo woyilo lokubonisa ubucwebe kunezinye izacholo zokubonisa abavelisi.

Ukubonisa ubucwebe kukuziphatha okunenjongo, undoqo wayo luhlobo lwemisebenzi yonxibelelwano, kunye nohlobo lobugcisa besithuba kunye nokwexeshana, ikakhulu kwimimandla yezoqoqosho neyenkcubeko. Umboniso wobucwebe unokubonwa isisombululo kwi-jewel, indlela yendawo yobucwebe; Imiboniso yobucwebe bemiboniso yobugcisa kukukhomba ukwazisa ukusasazwa kobucwebe bolwazi. Ngamanye amazwi, umboniso wobucwebe yisenzo esibonakalayo esiveliswa kwimeko yokuhamba nokuhlala.
Kwimboniselo yomenzi wezacholo onamava, uhlalutyo lwethiyori yomboniso wobucwebe, kufuneka sibeke ubunzima obuninzi kwindima yonxibelelwano kunye nebhulorho.

Ukuba ufuna ukukhangela isisombululo esifanelekileyo sokubonisa ubucwebe kwivenkile yakho, okanye usabhideke malunga nendlela yokukhetha umenzi wemiboniso yobucwebe obuchwephesha ukusuka kubathengisi abaninzi bevenkile yezacholo, kufuneka ufumane amanqaku ukuba yonke imiboniso yobucwebe luhlobo lonxibelelwano, kwaye kwakhona ngokwendalo ihambelana neempawu eziphambili zonxibelelwano lolwazi. Ngowe-1948 umphengululi waseMelika uHarold Lasswell wabeka phambili izinto ezintlanu ezisisiseko ezenza inkqubo yolwazi, waza wenza uphononongo olucokisekileyo kunye nokwenziwa ngokubanzi kwenkqubo ngokubanzi kunye neempawu zemisebenzi yolwazi. Ezi zinto zintlanu zisisiseko.

(1)Ngubani

(2)Thetha ntoni

(3)Kweliphi ijelo

(4)Kubani

(5)Ngawuphi umphumo

Ezi elementi zintlanu zinegama eliqala ngo-“W”, ngoko ke kuthiwa yimodeli “yee-Ws ezintlanu”. Lo mzekelo awunzima, uthetha nje ukuba nayiphi na inkqubo yomsebenzi wolwazi yenziwe ngamacandelo amahlanu: isihloko sokusasazwa kolwazi, umxholo wolwazi, umjelo wokusasaza ulwazi, into yokusasaza kunye nesiphumo sokusasaza. Thatha umboniso wobucwebe njengomzekelo, into ethi "ngubani" ngumenzi wobucwebe okanye umthengisi womboniso wobucwebe; “uthini” sisitayile samatye anqabileyo, ubugcisa kunye nolwazi olunxulumeneyo;

Into ethi "ngeliphi ijelo" kukusetyenziswa kwamajelo onxibelelwano afana neeholo zemiboniso okanye iinkomfa ukusasaza ulwazi lwabo lobucwebe kunye nomfanekiso kuluntu; Into ethi “kubani” yinjongo yomboniso ukubonisa nokunxibelelana nento leyo, oko kukuthi, abathengi okanye abathengi abanokuba ngabathengi, ekujoliswe kubo ngumboniso; kunye Inqaku elithi "yintoni umphumo" yimpembelelo yokusetyenziswa eveliswa liqela ekujoliswe kulo labathengi emva kokutyelela umboniso.

Udibaniso lwale miba mihlanu okanye izinto zenza inkqubo yonxibelelwano yomsebenzi wolwazi wokuhombisa ubucwebe. Kakade ke, ukwahlukana okunjalo kunemida ethile. Ngenxa yokuba le yindlela yendlela enye yentshukumo yolwazi, akukho mjelo wempendulo obonelelwa ngabaphulaphuli kulwazi. Ukubonisa ubucwebe banamhlanje kubeka ingqwalasela engakumbi kwingxelo yolwazi, okwenza ukuba ubukho benjongo bungabi yi-static, i-chain-like structure, kodwa umjikelezo, umjikelo we "ring" eguquguqukayo. Eyokuqala kunye neyokugqibela ye "chain" idibaniswe nenkqubo yempendulo, oko kukuthi, phakathi komenzi wobucwebe okanye umthengisi kunye nomthengi ukuba enze isiphaluka esipheleleyo, ukwenzela ukuba ulwazi lwangaphambili oluthunyelwe ngumthumeli wolwazi luya kutyetyiswa, kwaye luqinise "indandatho" yokuqina.